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Why experience matters

The only source of knowledge is experience. Albert Einstein. If you’ve read our blog before, or if you’ve been rooting around for the first time you will maybe have spotted that we’re great believers in the importance and value of experience. OK, we would say that given that none of us have had the words [...]

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The road to…well, heaven, actually

From our New Zealand correspondent: It had all been going so well. We were into the third week of our NZ odyssey, having developed the carefree kiwi sense of ‘she’ll be right’, and were heading south on a day’s drive from Nelson to Hokitika. We’d been told to expect views of high mountains and deep [...]

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9 ways to improve an ad (or, more is less)

A lot of advertising water has passed under the cultural bridge since the wonderful VW press advertising by Doyle, Dane, Bernbach first appeared in the early 60′s. So it’s easy to forget what a profound impact and influence this campaign had on the advertising business worldwide. Of course, the campaign had its knockers, too. Many [...]

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K.I.S.S.

According to Wikipedia, K.I.S.S. is a design acronym for Keep It Short & Simple, or, as we prefer it, Keep It Simple, Stupid! Whichever version you plump for, it fits very nicely with this latest job for CKD Galbraith. Hot on the heels of the brand, spanking new Cottages & Castles 2012 brochure we unveiled [...]

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Long live Joe Strummer.

It is almost nine years since Joe Strummer died. I was unsure how I would feel about hearing Clash songs played live without his charismatic presence and his intense, snarling delivery. But I needn’t have worried.? Glasgow loved the Clash then – and they loved Mick Jones being back onstage thrashing out those songs again [...]

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HOW TO BE A SOCIAL MEDIA DARLING

Within hours, it seemed, of the severe storm which hit 60 Watt and most of Scotland last Thursday, Hurricane Friedhelm, a.k.a. Bawbag already had an article in Wikipedia. The rather tasteless photo mockup above had appeared in the Huffington Post. And the somewhat unusual name (the dull formal name bestowed by the Free University of [...]

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One week with Marilyn (like a year with any other broad)

While the curves may be slightly less compelling, the flesh a pinch less palpable, Michelle Williams has the wiggle and the walk, the giggle and the talk – and will almost certainly sashay off with an Oscar nomination (at least) for her performance as Marilyn in this tender and delicious wee film. Her mesmerising performance [...]

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Something to do with a glass other than drink from it this Christmas.

You could pour in some cheeky plonk and glug away.  Or…. Here’s the next best use for your wine glasses.? Salut!

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TALENT POOL

Edinburgh Leisure’s flagship venue, the category A-listed Royal Commonwealth Pool has been closed for a top-to-toe refurbishment. Meanwhile, in the background, 60 Watt has been working hard to recruit 120 staff for the reopening in Spring 2012. As we face the unappetising prospect of a double-dip recession, the campaign is designed with budget belt-tightening in [...]

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Eye eye

Make a cup of tea, sit down, click on the image above and relax for a few minutes. It’s amazing – we guarantee you won’t regret it.

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