According to Wikipedia, K.I.S.S. is a design acronym for Keep It Short & Simple, or, as we prefer it, Keep It Simple, Stupid! Whichever version you plump for, it fits very nicely with this latest job for CKD Galbraith. Hot on the heels of the brand, spanking new Cottages & Castles 2012 brochure we unveiled [...]

Edinburgh Leisure’s flagship venue, the category A-listed Royal Commonwealth Pool has been closed for a top-to-toe refurbishment. Meanwhile, in the background, 60 Watt has been working hard to recruit 120 staff for the reopening in Spring 2012. As we face the unappetising prospect of a double-dip recession, the campaign is designed with budget belt-tightening in [...]

We’ve oft posted about the work we’ve created for our fantastic client, Springfield Properties, since we won the business at the turn of the year but we’ve never really taken the time to reflect on what we’re doing as part of their bigger picture. To put things in context Springfield Properties may be a name [...]

With apologies to Mark Twain for stealing his rather witty line (although? with Mr? Twain now safely dead, that shouldn’t be an issue) but we did think it appropriate. Another Mark (Gorman) spotted this cracking recruitment advertisement for New York recruitment consultancy, The Ladders, which ran in the New York Times only last year. (To [...]

? The Executive Grapevine, to be more precise.? A magazine which,? in it’s own words,? “is the only publication dedicated to the world of Talent Management.” Yes, but what is Talent Management, when it’s at home?? That was the first of several questions we asked when our client, Hudson, commissioned us to do a series [...]

“Konica Minolta have ironed out all the wrinkles” is the translation of the promise for KM’s latest campaign in Europe (above). Created in 60 Watt’s Edinburgh office (where else) the campaign launches in January and runs in UK, the Netherlands and Germany. We’re hoping Japan is on the horizon.

The ad pictured above is the first in a new campaign for our new client, Springfield Homes. If you read the Scotsman, the Evening News or the ESPC (or all three) you’ll see it soon. You can’t miss it, really.

? Hard on the heels of our succesful Scotsman.com/jobs win comes another cracker from the Johnston Press stable.? Once again we won out? in a competitive? pitch to create a multimedia campaign that will? relaunch Johnston Press’? job boards in a number of English regional towns and cities both online and offline in radio, print [...]

We’ve been working with The Scotsman for a while now.? Remember our Scotsman.com relaunch campaign? Well, they liked it so much that they asked us to pitch for another hugely significant digital asset; Scotsman.com/jobs. And guess what, we won it. Scotsman.com/jobs is, like every other jobs board in Scotland, small compared to S1 Jobs. S1? [...]